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Live better, feel better

We believe in the power of probiotics to live and feel better. Routine was designed to be a simpler, streamlined, scientifically backed supplement—no hype or fluff needed. That’s why everything we do at Routine is rooted in our 5 core values:

Science First

We dug deep into clinical studies to find the probiotic strains with real results.

It’s all about getting the most bang for your body, from Bifidobacterium lactis HN019 to promote better digestion to Bifidobacterium lactis BL-04 that helps ramp up your immune response when you need it most. We did all the research and label-reading so you don’t have to.

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Ingredients with Integrity

Other probiotic brands brag about dozens of strains and billions of CFUs.

But it’s about quality not quantity. We’ve curated only the strongest, most effective strains tucked into a slow-release capsule to prevent nausea and ensure your body absorbs all that beneficial bacteria. Plus, we top off our unique formula with ashwagandha, one of the few clinically studied herbs that can help ease stress and anxiety. And Routine is always allergen-free and vegan, and free of GMOs, chemicals, and fillers.

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Trust, Transparency, Traceability

No middle man or random warehouse—it’s us from start to finish.

We operate every phase of Routine, from working with leading scientists and researchers who help us choose the most potent probiotic strains to bottling, packaging, and distribution. No middle man or random warehouse—it’s us from start to finish.